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Friday, 29 April 2016

John Dewar & Sons Launches "Last Great Malts" Collection:


 DEWARS SELLS RARE SINGLE MALTS

      New Expressions and Never-Before-Released Single Malts

John Dewar & Sons Ltd., one of the most respected names in the world of Scotch whisky, released a range of new expressions and never-before-released single malts - the hidden gems of its single malt portfolio on 14 June 2015. This bold move, unprecedented in recent years, introduced a treasure trove of top-shelf whiskies to consumers around the world.
 
The distinguished drams of ABERFELDY®, AULTMORE®, CRAIGELLACHIE®, THE DEVERON® and ROYAL BRACKLA® were launched under the title of the "Last Great Malts," each with a compelling story and character.

For generations, these distinctive whiskies have been distilled and left to mature undisturbed in oak casks. Now, at last, whisky aficionados the world over will be able to taste the single malts from these distilleries in their authentic form. "The single malt category is one of our industry's great growth opportunities. We are blessed with five of Scotland's finest, high-quality whiskies," says John Burke, dark spirits category director. "We have great respect for the category and are confident that each of the Last Great Malts will be a fitting addition to the repertoire of the most discerning single malt enthusiast."

The 'Last Great Malts' 

ABERFELDY, known as the "Golden Dram," draws its water from the Pitilie Burn. Pure and fresh, its waters are famed for containing deposits of alluvial gold. The dram is much admired for its honey notes, displaying a classic Central Highland style rarely tasted in single malts today. Named "Highland Whisky of the Year 2014" by Whisky Magazine, ABERFELDY is repackaged and available globally as a 12-year-old and a 21-year-old, with an 18-year-old exclusively available in Travel Retail. The Company plans to launch a 16-year-old sherry finish and a 30-year-old in 2015.

AULTMORE is a rare Speyside malt known locally as "a nip of the Buckie Road." The distillery's water filters down through the misty, mysterious area called the Foggie Moss. AULTMORE is rated top-class and is a dram sought after for its gentle grassy notes. AULTMORE will be available from November with a 12- year-old, a 21-year-old in Travel Retail, and a 25-year-old in limited quantities. 

CRAIGELLACHIE has released a portfolio of single malts for the first time in history. The distillery stays true to its traditions of whisky-making, including the use of worm tubs - so called for their coiled copper tubing - to cool the spirit. A challenging Speyside whisky, it was described as "old-fashioned" even in 1891 as it makes no concessions to modern-day trends. Single malt fans appreciate CRAIGELLACHIE for its remarkable sulphuric, savoury, meaty character. CRAIGELLACHIE makes its way from the distillery doors this month, with a 13-year-old, 17-year-old, a travel retail exclusive 19-year-old, and a limited 23-year-old.

Coming in summer 2015, THE DEVERON, a new range of 12-, 18- and 25-year-old single malts, made where the River Deveron meets the open seas. Offering "calm from the storm," it's the perfect fireside malt. Soft fruity notes combine with an easy drinking style to make THE DEVERON a favourite with the work force of the distillery.

With a previous limited edition release of a 35-year-old £10,000 (US$15,000) a bottle, ROYAL BRACKLA is a truly regal malt. Founded in 1812, in the northern Highlands, it hails from the first distillery bestowed with a royal warrant and has since been lauded as "The King's Own Whisky." Heavily sherried, rich, fruity and full, ROYAL BRACKLA is a fine dram to savour as it slowly reveals its complexity. To be released in March as 12-year-old, 16-year-old and 21-year-old expressions.

"We have been patiently reserving casks and we are now ready to share the five distinguished malts with whisky lovers around the world - each release features an age statement," adds Stephen Marshall, single malts global marketing manager. "Up until now, these amazing liquids have been Scotland's best-kept secret, known only to a few. Now we're appealing to single malt drinkers - people who like stories and enthusiasts who are interested in exploring the aromas of the world's most complex spirit."

Market Availability
 
The single malts, which will be released in phases, will be available as a complete set of five or in various combinations of the expressions in 10 initial markets around the world including Canada, France, Germany, Japan, Russia, Sweden, Taiwan, United Kingdom, United States and Global Travel Retail.

The first public showing of the Last Great Malts single malt Scotch collection will be at the Stockholm Beer & Whisky Festival starting September 25.
For more information on the new single malt expressions, the five distilleries, tasting notes, crafting, and heritage, please visit http://www.LastGreatMalts.com.

About John Dewar & Sons Ltd. 
 
John Dewar & Sons Ltd. employs 300 people at seven locations throughout Scotland. The Company currently operates whisky distilleries in Aberfeldy, Macduff, Aultmore, Craigellachie and Nairn with ageing, blending, bottling and packaging facilities in Glasgow and additional maturation facilities in Poniel in Central Scotland.

The single malt brands of ABERFELDY®, AULTMORE®, CRAIGELLACHIE®, THE DEVERON® and ROYAL BRACKLA® are part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

The Dewar’s story begins in 1805 with the birth of its founder, John Dewar, who became the biggest success story to emerge from a hamlet in rural Perthshire rather improbably called Dull. From humble crofters beginnings as the seventh of nine children, his break came aged 23 when he was employed in a wine merchants owned by his step-mother’s relation, Alex MacDonald. Nine years later he was made a partner in the firm, which was renamed MacDonald & Dewar, according to http://www.diffordsguide.com/producers/857/john-dewar-and-sons-ltd/history/

In 1846 his partnership in MacDonald & Dewar was dissolved, allowing the now 41-year-old to establish his own eponymous spirits and wine merchant. The catalyst for change was Jane Gow, whom he married in 1845 – she fell pregnant shortly after. Cognac and Irish whiskies were the fashionable tipple of the day, but John’s aim was to get the Scottish drinking Scotch. The exact date that he started blending whiskies is unknown, but it’s clear he quickly became adept at the art. John’s company, Dewar’s, didn’t own its own distillery, it simply used stocks purchased from other to make its blends.