Wednesday 12 December 2012

Ready to Eat Food, Cheese and Bakery Products


The Indian Tobacco Company (ITC) entered the branded food market with the launch of Aashirvaad Atta in Jaipur and Chandigarh in 2002. The product is now available all over India. ITC uses the sourcing strength of its e-Choupals to buy directly from the farmers to deliver happiness to the Indian consumer 'Aashirvaad' promises the Indian housewife the joy of providing her family with the most delightful home-made rotis, made from the finest quality atta. ITC forayed into the branded spices market with the launch of Aashirvaad Spices in May 2005. The offering currently consists of Chilli, Turmeric and Coriander powder. Aashirvaad Meals is a range of ten of the most popular Indian dishes in a ready-to-eat format. This range endeavors to provide the consumer an experience of authentic, home-made food at an affordable price. These are 100% natural and have zero preservatives. One popular vegetarian meal is the Aashirvaad Ready Meals Rajma Masala. It serves three, best eaten as a side dish item. Many vegetarians like this meal. It is manufactured in a plant that processes only vegetarian foods. This meal is packaged in a foil pouch. It has kidney beans, tomatoes, onions, salt, ginger, spices, tomato paste and other ingredients. You can cook this dish in the microwave, heat it up in a skillet or even boil the pouch in boiling water.

Amul Cheese, made in Anand, Gujarat, comes in many varieties and quantities. Amul Pasteurised Processed Cheddar Cheese is made from cheese, sodium citrate, common salt, citric acid, permitted natural color - Annatto and uses emulsifier and class II preservatives. It is made from graded cow/buffalo milk using microbial rennet. Shelf life is 9 Months for cheese tins and cheese chiplets and 6 months for cheese blocks and cheese slices and can be stored as refrigerated at 4°C or below. Amul Emmental Cheese is made from soft cheese, cheddar cheese and common salt. Amul Emmental Cheese is available in a 400 gm pack for the comsumer and a large wheel (5.5 Kg) for institutional segments. This famous cheese with a Swiss taste owes its name to the Emmental valley, near Berne in Switzerland. The production of Cheese in Emmental valley can be traced to as far back as 1290 AD. One of the most striking features of Emmental is the `holes' or the `eyes', as they are popularly called. Amul Emmental Cheese has a sweet-dry flavour and hazelnut aroma. This cheese is normally available in the form of a wheel, having convex edges and is covered with a dry-hard rind which is golden-yellow in color. This rind is to be removed before consumption.

Britannia Industries Ltd is the manufacturer of Britannia Daily Fresh Bread. Britannia Daily Fresh Bread is available in 2 packs - the 400gm and the 800gm plain white sliced bread catering to a variety of taste to eat healthy and think better segments. The company manufactures buns as well. Britannia entered the cake market in 1963 and is the leading player in the market. Britannia Cakes range is scrumptious and has Bar Cakes, Chunk Cakes and Cup Cakes which were launched in 2005. Bar Cakes are available in variants that include Fruit, Butter Sponge, Chocolate, Pineapple, Milk, Vanilla Chocolate and Orange. Apart from being delicious, these snacks are packed with healthy ingredients making them wholesome & delightful. Britannia cup cakes come in vanilla and orange and mixed fruit flavors whereas chunk cakes come in fruit flavor. Britannia buns and cakes, along with its bread come recommended by many groceries.

Saturday 8 December 2012

Top 7 Tips to Identifying Unoriginal Content


Don't skim to break even. LEAD.

You'd be kidding yourself if you believed the Internet is teeming with honest, altruistic content by genuine Expert Authors.

We've all seen it and we all know there is a grotesque problem with the quality of information on the Internet. As access to this incredible source of knowledge and engagement increased over the years, so did those small pesky disturbances that are hazardous to quality.

What are we referring to? The complete disregard to quality and originality by proponents of "get rich quick" schemes and peddlers of mediocrity.

When it comes to originality, take a stance and draw a line in the sand. Heed these Top 7 Tips to Identifying Unoriginal Content.

#7. Excessive Quotes

More than 5 lines of quoted material for an article between 400 and 1,000 words will hinder your ability to provide your own unique insight. It also may tell the reader that the author or speaker you're quoting is the better expert, thus lowering your credibility.

Tip: Be the source. Only quote when it reinforces your insight and limit it to 3-5 lines.

#6. Generic

Generic information is repeating common knowledge that every specialist in your niche has provided time and time again without tips or commentary based on your experience as well as personal or professional insight.

Tip: Write based on your passions and expertise! Find the perfect niche for you with these tips.

#5. Fluff

Just shy of 400 words? Repeating parts of your article, repetitively summarizing main points, adding a floating quote, etc., is unoriginal "fluff."

Tip: Reach the minimum word count by planning your article ahead of time using these Top 10 Article Templates.

#4. Rehashed Content

Otherwise known as derivative content, rehashed content occurs when an author uses similar tips across multiple articles. Readers who browse article portfolios of this form of unoriginal content are turned off by the author's lack of versatility and poor credibility.

Tip: If you sound like a broken record, it's time to brainstorm. Try these 10 original article angles.

#3. PLR and the Public Domain

Even if you're granted the permission to republish another author's work under your own name, if you don't own the exclusive rights to the content (e.g., PLR articles, Public Domain content, etc.) it is unoriginal content.

Tip: If you hire a ghostwriter or purchase content, ensure you have an exclusive license that only allows your name to be associated with the articles produced for you.

#2. Article Spinning

Spinning software "spins" content by replacing an article's original words with synonyms. Alternately, there is the "manual" version where content writers may "rewrite" content by tweaking a sentence here and there. Even if it's your content, spinning is "word vomit" and it's not original.

Tip: If you're running out of article ideas, don't resort to article spinning. Try these 15-minute brainstorming exercises.

#1. Plagiarism

"Borrowing" content (even if it's just a sentence or two) without crediting the source and passing it off as your own is not original. It's infringement, piracy, and theft.

Tip: Give credit where credit is due by properly citing your sources. Like this one: This article is by

Penny, Managing Editor

I know - there's a lot of tough love here. We love our Expert Authors and will do our best in protecting their rights to publish alongside only the best Expert Authors on a quality platform. Take the quality pledge with us by only writing and publishing original content. As we say in the Editorial Guidelines, "don't skim to break even. LEAD."

Thursday 6 December 2012

Baby and Kids' Products

                     IS IT TIME FOR BABY PRODUCTS OR FOR KIDS?      

In the Hindu epic Mahabharata, Bhima, also Vrikodara, is the second of the Pandava brothers. He is one of the central characters and is symbolic of great strength. The Mahabharata has many events which portray the immense might of Bhima. The five Pandava brothers are pitted against the 100 brothers of the Kaurava family. One of the central reasons behind the envy of Duryodhana towards the Pandavas was the inability of the Kauravas to match Bhima's strength. Eventually, Bhima is responsible for slaying all hundred Kaurava brothers in the Kurukshetra War.

Chhota Bheem is an animated program which is broadcast on Pogo TV. The protagonist Bheem lives in a town called Dholakpur set about 2000 years ago in rural India. Bheem is a nine-year-old boy who is brave, strong & intelligent. The series revolves around Bheem and his friends and their rivalry with Kalia and his friends. All the children of Dholakpur look up to Bheem, as he solves everyone's problems He along with Krishna fights evil demons in and around Dholakpur. This power of Bheem is a boon for Dholakpur, Bheem's village, which is constantly beset by all kinds of perils. This theme, nay Brand, has promoted the launch of multiple products and you can buy Chhota Bheem products at almost all children’s clothing stores. If you have become modern and prefer online shopping, you can buy Chota Bheem products online. Dholakpur, the famous village of Pogo has its share of mothers too.

If you are a new mother or expecting your baby to arrive soon, it is indeed a great sense of joy and pride on attaining parenthood. Amidst all the excitement and overwhelming moments, your mind must be full of myriad queries of how to manage and handle the little one. Himalaya, an Indian babycare brand, has a variety of baby care products. All Himalaya baby products are Ayurvedic formulations, contain 100% pure herbal actives and conform to the standards of the pharmaceutical industry. Each product has specially blended herbs, making it effective, mild and soothing. So try it, it is the new face of parenting.

Himalaya baby powder is a gentle formulation that keeps a baby fresh, cool and happy. Enriched with the cooling extracts of Khus-Khus that refreshes the skin and Yashada Bhasma, which keeps the skin dry and smooth, it prevents body odour and stops excessive sweating. Himalaya Baby powder is an Ayurvedic formulation, contains 100% pure herbal actives and conforms to the standards of the pharmaceutical industry. Each product has specially blended herbs, making it effective, mild and soothing. So try it, it is the new face of parenting.

Online Grocery Store Mumbai and Other Cities

                   More About Online Grocery Stores and Shopping

An online grocery store is a grocery store that allows private individuals and businesses to purchase groceries and grocery products online. They follow today’s emerging concept of moving the grocery store into the home, proving that no sector of the retail market can stay untouched by the online shopping phenomenon. It is now possible for the humble and even unknown grocery store to become digitized and available on your smartphone, tablet or computer.

            As of today, December 6, 2012, the Indian Government has permitted 100 percent Foreign Direct Investment (FDI) in this sector, i.e., Multibrand Retail, to the chagrin of many but to the smiles of more. In the contest in the Lower House of Parliament, the Lok Sabha, over the desirability of allowing FDI in multibrand retail, the Govt bagged 253 out of 471 votes. The Bill is yet to be passed in the Upper House of Parliament, the Rajya Sabha.

            Rakesh Kapoor, the CEO of Reckitt Benckisser is betting big on demand from emerging markets to power ahead. According to him, “Our products do not necessarily correlate with day to day changes in GDP. They are more correlated with consumer demands and we are lucky to have a portfolio of brands where we have a huge majority with scope of further expansion. The better known brands are Harpic, Mortein and Dettol. We have been in India for 80 years-we are rather young in China.”

            Unilever India also stands to benefit. Lifebuoy is one of Unilever's oldest brands, a brand that was truly 'global' before the term 'global brand' was invented. Lifebuoy Royal Disinfectant Soap was originally launched in 1894 as an affordable new product in the UK. Soon after launch, Lifebuoy soap traveled across the world, reaching consumers in the Middle East in their quest for better hygiene. Now Lifebuoyliquid soaps are seen stacked in supermarkets.

            Online grocery stores in Mumbai are quoted first as the process began there and was a roaring hit. With both parents working in commuter-nightmare Metros, this was the only way to go. All cities and even town are into online shopping, including groceries in many cases.

            Yogurt or Curd (Dahi) is a dairy product produced by bacterial fermentation of milk. The bacteria used to make yogurt are known as "yogurt cultures". Fermentation of lactose by these bacteria produces lactic acid, which acts on milk protein to give yogurt its texture and its characteristic tang. Worldwide, cow's milk, the protein of which mainly comprises casein, is most commonly used to make yogurt, but milk from water buffalo, goats, ewes, mares, camels, and yaks is also used in various parts of the world.

            Buttermilk or Chhaas refers to a number of dairy drinks. Originally, buttermilk was the liquid left behind after churning butter out of cream. This type of buttermilk is known as traditional buttermilk. The term also refers to a range of fermented milk drinks, common in warm climates (e.g., Middle East, Pakistan, India, and the Southern United States) where unrefrigerated fresh milk otherwise sours quickly, as well as in colder climates such as Germany, Poland, Scandinavia and the Netherlands. This fermented dairy product known as cultured buttermilk is produced from cow's milk and has a characteristically sour taste caused by lactic acid bacteria. One of the more popular brands is Nestle’s curds & butter milk.



Online Grocery Stores In India

An online grocery store is a grocery store that allows private individuals and businesses to purchase groceries and grocery products online. They follow today’s emerging concept: ONLINE GROCERS: MOVING THE GROCERY STORE INTO THE HOME, proving that no sector of the retail market can stay untouched by the online shopping phenomenon. It is now possible for the humble and even unknown grocery store to become digitized and available on your smartphone, tablet or computer.

            Consider this scenario: No more collecting a mobile trolley or the smaller hand-held tray; no more long checkout lines; counting your items to see if you qualify for the Express Lane; forgetting your grocery list at home or carting your heavy grocery-laden bags up the steps or stairways. Happiness personified!!! Online grocery shopping is dramatically changing the consumer’s relationship with the food market and making a service that they have earlier felt was a luxury into an everyday convenience.

            There are many benefits that online grocery shopping bestows upon the consumer, starting with convenience. All big cities have such stores, i.e., this facility is not confined to Metros only; they are catching up with online grocery stores in Hyderabad, Bangalore, Pune, etc. One can quickly search for the products needed and order them without having to walk down expensive and expansive aisles laden with varieties and sub-varieties of what you need. The time and expense of going physically to the grocery store has been done away with, ordering can be done from remote locations and in the midst of whatever work one was involved in, or during lunch and tea breaks. Those who do not have cars are happily placed since the order can be delivered at the doorstep.          
Perhaps the greatest drawback of online shopping is the fact that one will have to pay extra as delivery charges and wait a while for delivery. Moreover, shopping in brick-and-mortar stores can also be a social event of sorts as friends shop together and sit and chat at the ubiquitous coffee shop.      
One can browse through various sites, search for, select and buy all types of branded food items online at the best prices. Mothers of small children are equally benefited. They just have to get to the baby food page and order what they want for their babies. All this due to one globe-changing development: the Internet.