READY TO EAT FOOD, CHEESE AND BAKERY PRODUCTS
The Indian Tobacco Company (ITC) entered the branded food market with the launch of Aashirvaad Atta in Jaipur and Chandigarh in 2002. The product is now available all over India. ITC uses the sourcing strength of its e-Choupals to buy directly from the farmers to deliver happiness to the Indian consumer 'Aashirvaad' promises the Indian housewife the joy of providing her family with the most delightful home-made rotis, made from the finest quality atta. ITC forayed into the branded spices market with the launch of Aashirvaad Spices in May 2005. The offering currently consists of Chilli, Turmeric and Coriander powder. Aashirvaad Meals is a range of ten of the most popular Indian dishes in a ready-to-eat format. This range endeavors to provide the consumer an experience of authentic, home-made food at an affordable price. These are 100% natural and have zero preservatives. One popular vegetarian meal is the Aashirvaad Ready Meals Rajma Masala. It serves three, best eaten as a side dish item. Many vegetarians like this meal. It is manufactured in a plant that processes only vegetarian foods. This meal is packaged in a foil pouch. It has kidney beans, tomatoes, onions, salt, ginger, spices, tomato paste and other ingredients. You can cook this dish in the microwave, heat it up in a skillet or even boil the pouch in boiling water.
Amul Cheese, made in Anand, Gujarat, comes in many varieties and quantities. Amul Pasteurised Processed Cheddar Cheese is made from cheese, sodium citrate, common salt, citric acid, permitted natural color - Annatto and uses emulsifier and class II preservatives. It is made from graded cow/buffalo milk using microbial rennet. Shelf life is 9 Months for cheese tins and cheese chiplets and 6 months for cheese blocks and cheese slices and can be stored as refrigerated at 4°C or below. Amul Emmental Cheese is made from soft cheese, cheddar cheese and common salt. Amul Emmental Cheese is available in a 400 gm pack for the comsumer and a large wheel (5.5 Kg) for institutional segments. This famous cheese with a Swiss taste owes its name to the Emmental valley, near Berne in Switzerland. The production of Cheese in Emmental valley can be traced to as far back as 1290 AD. One of the most striking features of Emmental is the `holes' or the `eyes', as they are popularly called. Amul Emmental Cheese has a sweet-dry flavour and hazelnut aroma. This cheese is normally available in the form of a wheel, having convex edges and is covered with a dry-hard rind which is golden-yellow in color. This rind is to be removed before consumption.
Britannia Industries Ltd is the manufacturer of Britannia Daily Fresh Bread. Britannia Daily Fresh Bread is available in 2 packs - the 400gm and the 800gm plain white sliced bread catering to a variety of taste to eat healthy and think better segments. The company manufactures buns as well. Britannia entered the cake market in 1963 and is the leading player in the market. Britannia Cakes range is scrumptious and has Bar Cakes, Chunk Cakes and Cup Cakes which were launched in 2005. Bar Cakes are available in variants that include Fruit, Butter Sponge, Chocolate, Pineapple, Milk, Vanilla Chocolate and Orange. Apart from being delicious, these snacks are packed with healthy ingredients making them wholesome & delightful. Britannia cup cakes come in vanilla and orange and mixed fruit flavors whereas chunk cakes come in fruit flavor. Britannia buns and cakes, along with its bread come recommended by many groceries.