Friday 22 March 2013

BRAND NAMES VS GENERICS IN MEDICINES


 

RELIEF FOR THE COMMON MAN: HIGH PRICED DRUGS TO BECOME AFFORDABLE

"The patent cliff is over. That’s great for large pharma, but that also means the opportunities theoretically have dried up for generics."
Kim Vukhac, Crédit Agricole.

            For the past fifty years or more, dispassionate and money hungry manufacturers of drugs for life-threatening diseases have fleeced the needy by charging up to and over 50 times the actual cost of making that drug. Their greedy days are about to end soon, as 2012 has seen landmark decisions in permitting registered pharmaceutical companies to produce and sell those drugs at their actual market price plus a fair margin. The volume of products sold to the needy will provide them their profit.
            Legally speaking, a generic drug must replicate the same constituents as the original drug. According to the U.S. Food and Drug Administration (FDA), “generic drugs are identical or within an acceptable bioequivalent range to the brand-name counterpart with respect to pharmacokinetic and pharmacodynamic properties. By extension, therefore, generics are considered (by the FDA) identical in dose, strength, route of administration, safety, efficacy, and intended use.” In all cases, generic products are available to the public at large when the patent expires. In such a case, market competition leads to much lower prices for both the high-priced exclusive branded product and the generic forms.
            Consider the case of Statins. Cardiac specialists were enticed into recommending Statins to supposedly regulate the bad Cholesterol in a patient’s cardio-vascular system. The gullible proletariat ended up paying hard earned money that could be considered extortion. Today, many Cardiologists do not prescribe Statins, perhaps 10 mg a day. This contrast is not obvious in terms of US$. In India, the price has dropped from Rs. 56/- a pill to Rs. 2.40/- Chemotherapy is now within reach of the common man. 

            Things can only improve with time. Bye, shyster!

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