The Sunday Times

The UK's Leading Weekly Paper

The Sunday Times is one of the world’s best-known and respected media titles. Established in February 1821 as The New Observer, it was rechristened with its present name in October 1822. It is published by Times Newspapers Ltd, which also publishes The Times, Monday through Saturday. The sister papers came under the same ownership as late as 1966 and were taken over by the Rupert Murdoch News International group in 1981.

Though it sold only 974,753 copies compared to 1,983,612 copies of Mail on Sunday and 1,753,202 copies of the Sunday Mirror as of January 2012 (See Table below), it is considered the most widely read ‘quality’ Sunday paper. It has a readership of over 2.586 million with a male to female ratio of 54:46. The newspaper is renowned for its dispassionate political coverage, vigorous editorials and its airing of a diverse panoply of options, enveloping the Arts, entertainment, fashion, gossip and social comment.

ABCs: National Sundays, January 2012
Sunday Paper	Copies Sold
Sunday Mirror	1,753,202
Mail on Sunday	1,983,612
The Sunday Times	974,753
The People	770,772
Daily Star Sunday	644,804
Sunday Express	607,894
Sunday Telegraph	461,772

       Source: guardian.co.uk, Friday 10 February 2012

       Figures notwithstanding, The Sunday Times is indeed the leading national quality paper for Business readers and advertisements, with 126,000 C-Suite and 171,000 Directors reading it through the week. As may be understood, advertising is considered successful only if it results in sales. Classified advertising is available in their dedicated appointments, travel, property, motoring and Business to Business supplements. Classified advertisers range from business services to franchise opportunities.

The Sunday Times uses a secure advertising section https:// niadsdirect.com/niads/view BookAnAd.do, which service provides an advertiser with a simple classified advertisement booking system for both private and trade advertisers; Account management tools for registered users; Useful advice on classified advertisement booking and information about their national newspapers, audiences and classified sections. An interactive online advertising getup, help is available 24/7. Once you have booked your advertisement space in any of their titles, go to niadhelp.com to find how to prepare your artwork, when and how to deliver it to them, for distribution in mainland Great Britain, Scotland and Ireland.

Additionally, The Sunday Times has stayed abreast of tablet technology, providing one downloadable app specifically for all iPad devices, including the iPad Mini.

 

-->