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Tuesday, 15 September 2015

ALL ABOUT MOULD-1



ALL ABOUT MOULD: PART 1

Mould is a fungus that grows in the form of multicellular filaments called hyphae. Moulds are part of the natural environment, actually part of the fungi fief−which makes it neither plant nor animal, but something in between. Outdoors, Moulds play a vital part in nature by breaking down dead organic matter such as fallen leaves and dead trees, but indoors, Mould growth should be avoided. This can be achieved by ensuring that indoor air is healthy.
The World Health Organization (WHO) stresses that healthy indoor air is a basic right. People spend a large part of their time each day indoors: in homes, offices, schools, health care facilities, or other private or public buildings. The quality of the air they breathe in those buildings is an important determinant of their health and well-being. The inadequate control of indoor air quality, therefore, creates a considerable health burden. Indoor air pollution – e.g., from dampness and Mould and other agents – is a major cause of morbidity and mortality worldwide.   
There is clinical evidence that exposure to Mould and other dampness-related microbes increases the risks of rare medical conditions. Toxicological evidence obtained in vivo and in vitro supports these findings, showing the occurrence of diverse inflammatory and toxic responses after exposure to microorganisms isolated from damp buildings, including their spores, metabolites and components.
The prevalence of indoor dampness varies widely within and among countries, continents and climate zones. It is estimated to affect 10–50% of indoor environments in Europe, North America, Australia, India and Japan. In certain settings, such as river valleys and coastal areas, the conditions of dampness are substantially more severe than the national averages for such conditions.
The amount of water on or in materials is the most important trigger of the growth of microorganisms, including fungi, actinomycetes and other bacteria. As the relations between dampness, microbial exposure and health effects cannot be quantified precisely, no quantitative health-based guideline values or thresholds can be recommended for acceptable levels of contamination with microorganisms. Instead, it is recommended in the main that dampness and Mould-related problems be prevented.
Knowledge of indoor air quality, its health significance and the factors that cause poor quality are key to enabling action by relevant stakeholders – including building owners, developers, users and occupants – to maintain clean indoor air. Many of these actions are beyond the power of the individual building user.
Well-designed, well-constructed, well-maintained building envelopes are critical to the prevention and control of excess moisture and microbial growth, as they prevent thermal bridges and the entry of liquid or vapor-phase water. Management of moisture requires proper control of temperatures and ventilation to avoid excess humidity, condensation on surfaces and excess moisture in materials. Ventilation should be distributed effectively throughout spaces, and stagnant air zones avoided.
Fungi are heterotrophic, i.e., they do not produce their own food like plants do. They must get their food from their environment. They get their food by secreting digestive enzymes to dissolve organic and inorganic food materials. They then absorb the soluble products from digestion. In nature, Mould helps decompose or break-down leaves, wood and other plant debris. Moulds become a problem when they go where they are not wanted and digest materials, such as fixtures in our homes.
Fungi are coenocytic organisms composed of masses of tubes or filaments, called hyphae. A coenocyte is a cell or organism with many nuclei which are not separated by cell walls. Moulds are a large and taxonomically diverse number of fungal species where the growth of hyphae results in discoloration and a fuzzy appearance, especially on food. The network of these tubular branching hyphae, called a mycelium, is considered a single organism. The hyphae are generally transparent, so the mycelium appears like very fine, fluffy white threads over the surface. Cross-walls (septa) may delimit connected compartments along the hyphae, each containing one or multiple, genetically identical nuclei. The dusty texture of many Moulds is caused by profuse production of asexual spores (conidia) formed by differentiation at the ends of hyphae. The mode of formation and shape of these spores is used to classify Moulds. Many of these spores are colored, making the fungus much more obvious to the human eye at this stage in its life-cycle.
Mouldy Tomatoes
Moulds are considered to be microbes and can be found in the ranks of Zygomycota (zygote fungi) and Ascomycota (sac fungi). In the past, most Moulds were classified within the Deuteromycota, i.e., imperfect fungi which do not fit into the commonly established taxonomic classifications of fungi based on biological species. Apart from desired biodegradation of natural materials, Moulds also play important roles in biotechnology and food science in the production of various foods, beverages, antibiotics, pharmaceuticals and enzymes. Some diseases of animals and humans can be caused by certain Moulds: disease may result from allergic sensitivity to Mould spores, from growth of pathogenic Moulds within the body, or from the effects of ingested or inhaled toxic compounds (mycotoxins) produced by Moulds (ibid). They can thus be allergenic, pathogenic or toxigenic.
Biology
There are thousands of known species of Moulds which include opportunistic pathogens, saprotrophs, aquatic species and thermophiles. Like all fungi, Moulds derive energy not through photosynthesis but from the organic matter in which they live. Moulds secrete hydrolytic enzymes, mainly from the hyphal tips. These enzymes degrade complex biopolymers such as starch, cellulose and lignin into simpler substances which can be absorbed by the hyphae. In this way Moulds play a major role in causing decomposition of organic material, enabling the recycling of nutrients throughout ecosystems. Many Moulds also secrete mycotoxins which, together with hydrolytic enzymes, inhibit the growth of competing microorganisms.
Moulds reproduce through small spores, which may contain a single nucleus or be multinucleate. Mould spores can be asexual (the products of mitosis) or sexual (the products of meiosis); many species can produce both types. Mould spores may remain airborne indefinitely, may cling to clothing or fur or may be able to survive extremes of temperature and pressure.
Although Moulds grow on dead organic matter everywhere in nature, their presence is visible to the unaided eye only when Mould colonies grow. A Mould colony does not consist of discrete organisms but of an interconnected network of hyphae called a mycelium. Nutrients and in some cases organelles may be transported throughout the mycelium. In artificial environments such as buildings, humidity and temperature are often stable enough to foster the growth of Mould colonies, commonly seen as a downy or furry coating growing on food or other surfaces.
Few Moulds can begin growing at 4 °C (39 °F), the temperature within a typical refrigerator, or less. When conditions do not enable growth to take place, Moulds may remain alive in a dormant state depending on the species, within a large range of temperatures before they die. The many different Mould species vary enormously in their tolerance to temperature and humidity extremes. Certain Moulds can survive harsh conditions such as the snow-covered soils of Antarctica, refrigeration, highly acidic solvents, anti-bacterial soap and even petroleum products such as jet fuel.
Xerophilic Moulds use the humidity in the air as their only water source as their water requirement is very low; other Moulds need more to far more moisture (ibid).
Mould and Decay: Seeing strange colored spots on wooden objects in your house can be disconcerting. Therefore, differentiating between Mould and decay is very important − Mould fungi simply discolor wood, whereas decay fungi actually weaken the wood structure.

Mould on wood
Decaying wood
 Several features distinguish Mould growth from decay. Mould often appears as black, green or brown fuzzy or powder patches. Spores can also be gray, purple or red. Mould growth can easily be brushed, planed or washed off, and the wood beneath the discoloration is most often sound.
Decay may appear as unnatural brown or bleached areas in early stages of fungal infection, and it can be difficult to recognize. Brown-rot, the most destructive type of decay fungi, is characterized by darkening and shrinking of wood, with eventual crumbling in the advanced stage. White-rot, another common family of decay fungi, may cause wood to lose its color or appear bleached. The wood will not shrink or crack but will feel spongy in the advanced stage.
Positive Physiological Effects
Food Production− Some Moulds are essential for food production, particularly in the Orient. A.sojae is used to ferment a soybean and wheat mixture to make soybean paste and soy sauce. Koji Moulds break down the starch in rice, barley, sweet potatoes, etc., a process called saccharification, in the production of sake, shōchū and other distilled spirits. Koji Moulds are used in preparing Katsuobushi.
Red rice yeast (Fungi that can adopt a single celled growth habit are called yeasts) is a product of the Mould Monascus purpureus grown on rice, and is common in Asian diets. The yeast contains several compounds collectively known as monacolins, which are known to inhibit cholesterol synthesis. A study has shown that red rice yeast used as a dietary supplement, combined with fish oil and healthy lifestyle changes, may help reduce "bad" cholesterol as effectively as certain commercial statin drugs.
Some sausages, such as salami, incorporate starter cultures of Moulds to improve flavor and reduce bacterial spoilage during curing.  Penicillium nalgiovense, for example, may appear as a powdery white coating on some varieties of dry-cured sausage. Other Moulds that have been used in food production include:
·         Fusarium venenatum – quorn
·         Geotrichum candidum – cheese
·         Penicillium spp. – various cheeses including Brie and Blue cheese
·         Rhizomucor miehei – microbial rennet for making vegetarian and other cheeses
Pharmaceuticals: Apart from antibiotic penicillin, several statin cholesterol-lowering drugs are derived from Moulds, as is the immunosuppressant drug cyclosporine, used to suppress the rejection of transplanted organs. 
Negative Physiological Effects
Health − Mould spores are common in household and workplace dust; however, when present in large quantities, they can present a health hazard to humans, potentially causing allergic reactions and respiratory problems. This topic will be elucidated later.
Moulds, Mycotoxins and More
The five most common types of Mould in households are Alternaria, Aspergillus, Cladosporium, Penicillium and Stachybotrys and will feature repeatedly in this essay.
2.  Aspergillus. Aspergillus is usually found in warm, extremely damp climates, and in house dust. This Mould produces mycotoxins which is toxic, causing lung infections like aspergillosis. The majority of cases occur in people with underlying illnesses such as tuberculosis or chronic  obstructive pulmonary disease (COPD), but with otherwise healthy immune systems.
3. Cladosporium. Cladosporium is a very common outdoor fungus that can find its way indoors and grow on textiles, wood and other damp, porous materials. This Mould triggers hay fever and asthma symptoms.                                       
4. Penicillium. Penicillium is a very common species found on wallpaper, decaying fabrics, carpet, and fiberglass duct insulation. It is known for causing allergies and asthma. Some species produce mycotoxins, one being the common antibiotic penicillin.

5. Stachybotrys. Stachybotrys chartarum (also known as Stachybotrys atra) is an extremely toxic “black Mould” which produces mycotoxins that can cause serious breathing difficulties and bleeding of the lungs. This Mould can be found on wood or paper.

Mould, Bacteria and Mycotoxins: Many health effects are caused by exposure to the interior environment of Water Damaged Buildings (WDB). The complex mixture of contaminants present in the air and in the dust in WDB form a toxic chemical stew. There are so many possible sources of these toxic compounds found in WDB that can lead to the variety of symptoms caused by Mould illness, no single compound can be identified as the sole cause of the inflammatory responses or the illness seen in affected patients. Since no one thing can be deemed as solely responsible for the sickness, the sole cause becomes the WDB itself.
A list of some of these dangerous compounds and an explanation of each follows infra. Please note that this toxic chemical stew is a very complex mixture that truly wreaks havoc in the body. Patients should understand what is making them sick, so they can avoid exposure in the future.
o   Fungi - A single-celled or multicellular organism. Fungi can be true pathogens that cause infections in healthy persons or they can be opportunistic pathogens that cause infections in immunocompromised persons.
o   Bacteria - Single-celled microorganisms which can exist either as independent (free-living) organisms or as parasites (dependent upon another organism for life).
o   Actinomycetes - A group of gram-positive bacteria (order Actinomycetales) that produce various bioactive agents.
o   Mycobacteria - A large family of bacteria that have unusually waxy cell walls that are resistant to digestion.
o   Mould - Mould refers to multiple types of fungi that grow in filaments and reproduce by forming spores. Mould may grow indoors or outdoors and thrives in damp, warm, and humid environments. Mould can be found in essentially any environment or season.
Spore – A spore is a tiny microorganism produced by Mould that is not visible to the naked eye. Mould spores are very hardy and can survive under conditions in which Mould cannot grow, such as in dry and harsh environments. These spores travel through outdoor and indoor air. When Mould spores land on a surface where moisture is present, Mould can start to grow.
Mycotoxins - toxic chemicals that are present on spores and small fragments of Mould and fungus that are released into the air.
Endotoxins - also called Lipopolysaccharides (LPS), are cell wall components of Gram negative bacteria. They are shed into the environment of WDB upon death of the bacteria. LPS cause inflammatory responses via signaling pathways in the body, releasing inflammatory cytokines. LPS aggravate existing lung disease (asthma, HP), can cause inflammation of the lungs and are synergistic with mycotoxins.
Inflammagens - an irritant that elicits both edema and the cellular response of inflammation (ibid).
Where Do I Begin?
You display symptoms that baffle doctors. You suspect Mould in your home. What next? If the symptoms are severe, consider leaving the environment to see if you feel better. If your symptoms improve, testing your home for Mould is the next logical step. It's important to test your home before cutting into any drywall or lifting any carpet. Disturbing the Mould spores can worsen a situation.
Preliminary testing can be done with a simple moisture meter obtained from a local hardware store.
Place the probes in a suspected wall to see if hidden moisture is present. There are several options for testing. Mould plates found in hardware stores do not "pull" the air and therefore provide only a limited picture of your air; a toxic Mould issue can easily be missed when using this product. Initial testing can include an Environmental Relative Mouldiness Index (ERMI) test, which involves a dust sample. A laboratory will do the necessary testing. The cost associated with Mould testing is often a stumbling block, but it can save you thousands of dollars later. Precautionary testing before buying a home may prevent even greater financial loss.
No Mold growing in a home is good Mold—period. Whether the Mold is white, black, green, maroon, turquoise, gold, or brown, it is still Mold, and at some point it may produce spores or gases known to create adverse health conditions to human beings and pets.
 

Other than a lab test, you can do an air test, which is less optimal than a dust or tape sample. However, when taken in conjunction with dust samples, it can still be a valuable tool. Another option is a combination of carpet dust samples, air samples, and tape lifts done by a hygienist. If you believe litigation will be involved, it is important to hire a hygienist.
Questions to ask before you hire a hygienist:
1.       Do you believe Mould is harmful? The answer must be yes.
2.       What constitutes a "safe" level of Mould? In an air sample, Mould counts should be equal to or below outdoor counts. There should be no stachybotrys. Not one spore. Aspergillus should be present only at negligible levels. The standard in Belgium requires no more than 2.5 percent aspergillus in the total count. In the USA, there is no official standard for acceptable Mould spore levels. “Clean” residential buildings are typically 230/m3 + 630/-230. Buildings with evidence of flooding are typically much higher: 2200/m3 and Mould-damaged buildings are typically extremely high in comparison: 36,000/m3.
3.       Can I see the report? Do not rely on a hygienist's word. It's important to see your counts for yourself, especially when assessing the levels of aspergillus.
Where do you begin medically? You can take the visual contrast sensitivity test or a urine test. It can be difficult to find a physician who understands toxic exposure. The American Academy of Environmental Medicine has a list of doctors who may be familiar with toxic Mould.
If you have a primary doctor willing to consider Mould exposure as a cause of illness, ask for specific lab work such as c4a, vascular endothelial growth factor, melanocyte-stimulating hormones (melanotropins or intermedins) and leptin. Or ask for the full set of lab tests. Alternative health care offers a wide range of diagnostic and detox options, as well.
The Mould journey is a daunting one, but knowledge is power. It is better to deal with Mould than ignore it. Some stories are extreme. Some have a happier ending, where Mould was suspected, testing was done, and remediation was performed successfully. No one got sick, because the Mould was dealt with quickly and thoroughly. In some cases Mould was suspected, testing was done, and nothing harmful was found (ibid).
If there was/is Mould in your house, before launching an all-out attack against them, consider the Four Factors of Mould.
1.       The Fungal Biomass: This is the Mould you see. Mould comes in every color, texture, and style imaginable. A Mould Test Kit is the only sure way to know what kind of Mould is growing. The color
and appearance can be difficult to differentiate because of the variety of Moulds. When the media use the terms “Black Mould” or “Toxic Mould,” they are usually referring to Stachbotrys. Both media terms are misleading, because many Moulds are black and many Moulds produce toxins. Further, Stachbotrys is not always black, but is sometime green, gray, or brown, depending upon its food source.
                                                                                                                                                                                                                                                                                            
Ø  Stachybotrys can produce extremely toxic mycotoxins, suspected carcinogens and immuno-suppressive. Exposure to these mycotoxins occurs through inhalation, ingestion, and dermal exposure. Long term exposure has shown that Stachybotrys and Chaetomium can destroy the myelin sheath, leading to autoimmune disease. These are the only two fungi that can also be linked to Multiple Chemical Sensitivity.

Ø  Penicillium fungi are commonly found in soil, food, cellulose, grains, paint, carpet, wallpaper, interior fiberglass duct insulation, and decaying vegetation. This fungi has been linked to common illnesses such as ear infections, pneumonia, and urinary tract infections. Penicillium infections are most commonly exhibited in immunosuppressed individuals. An indication of infection is the appearance of papules that resemble acne on the face, trunk, and extremities.

Ø  Fusarium is a common soil fungus and inhabitant on a wide array of plants. This fungi is often found in humidifiers, water-damaged carpets and a variety of other building materials. Human exposure may occur through ingestion of contaminated grains and possibly through the inhalation of spores. Fusarium are frequently involved with eye, skin, and nail infections.

Ø  Cladosporium is pigmented dark green to black in the front and black on the reverse with a velvety to powdery texture. One of the most commonly isolated from indoor and outdoor air, Cladosporium is found on decaying plants, woody plants, food, straw, soil, paint, textiles, and the surface of fiberglass duct liner in the interior of supply ducts. These fungi cause skin lesions, keratitis, nail fungus, sinusitis, asthma, and pulmonary infections. More commonly, it is a more causative factor for intrinsic asthma.

2.       The Odor / Volatile Organic Compounds:
Volatile Organic Compounds or VOCs are organic chemical compounds that have high enough
vapor pressures enter the atmosphere. This means they are in the air we breathe. VOCs are a  byproduct of Mould growth. When Mould digests organic matter, such as drywall, it releases VOCs into your home. When the Mould blooms and releases spores into the air, those particles can also contribute to the Mouldy smell. In short, if you can smell a mildewy or Mouldy odor, there is Mould contaminating your air.
3.       Mycotoxins:
Ø  The dangerous by-product of Mould, the thing that makes you sick, is called a mycotoxin. A Mycotoxin is a toxin produced by mushrooms, Moulds, and yeasts. Where there is more fungal growth, there are higher mycotoxin levels. Toxins vary greatly in their severity. Some fungi produce severe toxins only under specific conditions, while some are lethal, some weaken the immune system without producing symptoms specific to that toxin, some act as allergens or irritants, and some have no known effect on humans. This topic will be dealt with at length later.

Ø  Mycotoxins may cause a variety of short-term as well as long-term adverse health effects. These range from an immediate toxic response and immune-suppression to potential long-term carcinogenic effects. Symptoms include dermatitis, recurring cold and flu-like symptoms, burning sore throat, headaches and excessive fatigue, diarrhea, and impaired or altered immune function. The ability of the body to fight off infectious diseases may be weakened resulting in opportunistic infections. Because these symptoms may also be caused by many other diseases, misdiagnoses of mycotoxin exposures are common. Occupational or building-related exposures to mycotoxins through inhalation are slowly being recognized as a major indoor air quality problem. Generally, removal of causative agents, the Mould and mildew, is necessary.
4.       Spores:
Ø  Mould spreads by creating reproductive cells called spores and sending them into the environment. They are all around us and you cannot avoid being exposed to them.

Ø  Mould spores attach to people’s skin, clothing, shoes, shopping bags and belongings. Other ways spores can enter your home invisibly are: through open doors and windows, through your home’s heating, ventilation and air conditioning system, or on anything that comes from outside.

Ø  Once spores enter, they can settle onto carpeting or other surfaces inside your home. You cannot keep spores out of your home, but regular home cleaning and maintenance often can prevent Mould problems before they arise. When Mould spores enter your home, they need moisture to begin growing, digesting and destroying. Mould can grow on almost any surface, including; wood, ceiling tiles, wallpaper, paints, carpet, sheet rock, and insulation. Mould grows best when there is a lot of moisture from a leaky tap, humidity, or flood. There is no way to rid your home of all Moulds and Mould spores. You can control Mould growth by keeping your home dry.
Mold is an opportunistic pathogen, which means it will take advantage of any conditions favoring its growth. Its spores can travel to neighboring rooms, land there, and not grow at all. They can sit there dormant for months or even years. Then one day the right combination of temperature and humidity will activate them, allowing them to germinate and start growing. That's why, during the remediation process, proper containment is a must to prevent cross-contamination.
 


   



[1] Taxonomy is the science of naming, describing and classifying organisms and includes all plants, animals and microorganisms of the world.

Wednesday, 8 July 2015

RADIAL TIRES

RADIAL TIRES

Advantages of a Radial Tire

A radial tire (actually, a radial-ply tire) is a particular design of vehicular tire. In this design, the cord plies are arranged at 90° to the direction of travel, or radially (from the center of the tire).


All tires are reinforced with a series of cord plies, which accords a tire flexibility and strength. This network of cords that gives the tire its strength and shape is called the carcass. All common tires have a carcass of cords of polyester, steel, or other textile materials, inlaid with several layers of rubber, a practice started over 50 years ago.


Earlier, the fabric was built up on a flat steel drum, with the cords at angles of about + 60° and −60° from the direction of travel, criss-crossing over each other. They were called cross-ply or bias ply tires. Radial tires lay all of the cord plies at 90 degrees to the direction of travel (that is, across the tire from lip to lip). This design prevents plies rubbing against each other as the tire flexes, reducing the tire's rolling friction, allowing vehicles with radial tires to achieve better fuel economy than with bias-ply tires.


With only radial cords, a radial tire would not be sufficiently rigid on contact with the ground. The entire tire is further stiffened by additional surrounding belts oriented closer to the direction of travel, but usually at some "spiral" angle. These belts can be made of steel, polyester, or Aramid fibers such as Twaron or Kevlar. 


Radial tires separate the tire carcass into two separate systems and provide advantages like:


·         The radial cords in the sidewall allow it to act like a spring, giving flexibility and ride comfort.


·         The rigid steel belts reinforce the tread region, giving high mileage and performance.


·         The tire absorbs shocks, impact and bumps.  The result is better ride and operator comfort.


·         Greater productivity. More of your machines power is actually used.


·         Reduction in tire replacement, given the longer service life of radial tires.


·         Less ground contact and damage.


·         Excellent cost benefit ratio, i.e., more cost-effective.


Sunday, 24 May 2015

Start Making Money Writing Online

Writing Jobs from Fiverr: A Guide to $50 Writing Gigs

Fiverr is a unique website based on a simple idea. You say what you’ll do for $5. Buyers then pay you to do just that. If you want a steady income from short writing jobs, it might be just what you’ve been looking for.
The surprise is that you can earn much more than $5 per task.
In fact, my biggest order has been $140. My average is $16.
Here’s how I do it.
By making a few changes, your Fiverr orders will go from $5 to $15 and even $50. And if you’re not already on Fiverr, these tips may convince you to start selling.
How I Made $140 with One Fiverr Gig
I started out by mostly writing bios in the 100–250 word range for $5 each. Along the way, I had a few clients tell me they had been unsatisfied with other Fiverr writers. These clients liked my work, so they left good feedback. This put me in a great place in terms of popularity, and soon I was taking on several Gigs at a time. However, I was still only making $5 per assignment.
So late last year, I decided to take a break from Fiverr to pursue other writing jobs. That didn’t last too long. Two months later, in need of a paycheck, I returned, but I did so with an adamant promise to propel my income. To start with, I took a look at what some Top–Rated Sellers were doing, and lo-and-behold, one seller held the answer.
I saw that the seller, Nystrele, also offered bio writing, but his approach was drastically different from mine. When I saw his page, I was stunned. His take on Fiverr opened my eyes and single–handedly helped my revenue skyrocket.
So what’s the secret?
For $5, Nystrele provides “a robust 2–3 sentence summary.” Instead of the whole meal for five bucks, he offers an appetizer. The good stuff is in the Gig Extras, where he charges up to $100 for longer bios. And even though tons of other sellers will write full bios for $5, Nystrele’s sales are flourishing, and he’s backed by a glowing 4.8 rating from over a thousand buyers.
That’s the kind of money I wanted to make, and I quickly changed my pricing structure. I now also offer a 2–3 sentence bio for $5, and my rate for a 250 word bio is $55. It’s a win-win all around––I get a bigger slice of the pie, and the clients I work with tend to be more serious. This simple strategy was solely responsible for a massive spike in my income, and since then, Fiverr has become a trustworthy stream of revenue for me.
And here’s the best news of all: You can do the same thing.
How You Can Be a Fiverr Champion
Fiverr’s platform for sellers is arranged so that the basic $5 Gig appears to be the most important thing. However, if you want to get the most out of Fiverr, you need to think the other way around.
The big secret lies in Gig Extras, the add-ons that you can offer to complement your Gigs. Fiverr markets them as just that: add-ons. However, Gig Extras are the secret weapon to making real money on Fiverr. They should be called Gig Necessities, as they’re anything but extras.
I’ll walk you through one of my own Gigs so you can get a feel for the finer details of this pricing method. One of my most popular Gigs is called “I will write original website content for you.” After I pitch myself to the client in the Gig description, I explain the prices. $5 will get them an outline with ideas and terms specific to their area of work. When they need more––and they almost always do––they take a look at my Gig Extras. Here’s a breakdown of my Extras for that Gig:
– $10: Thorough research of an agreed–upon topic
– $20: Write up to 100 words of original content
– $50: Write up to 250 words of original content
That’s what my clients are often looking for, and nine times out of ten, they’re more than happy to pay for it. I treat my $5 Gig as a brief consultation, so the $20 price range is where the work really starts. I do offer a $10 Extra that looks like a good deal, but it won’t do much good unless the client purchases the $20 or $50 service. Everything on my page is geared toward making at least $25 (basic Gig order of $5 plus a minimum $20 extra). Without even knowing so, the client is being persuaded.
The Appearance of Choice
You can easily modify this pricing structure to suit your niche. Maybe you specialize in writing product copy. For $5, you could provide a two-sentence description of the client’s product. If they need more than that––and they almost always do––they can look at your Gig Extras, where a 100-word description costs, say, $25.
The key here is to give the client the appearance of choice while implicitly guiding them to a minimum amount, as I do on my page by offering an Extra that’s no good with the basic $5 gig. For the Extra to really produce results, the client needs to purchase more.
In the same way, you should gear everything on your Gig page to a specific financial goal. One way is to use the Extra technique I described. Another way is to use comparative pricing. Say the client sees these two Extras on your page:
– I will write 75 words of ad copy for you ($20)
– I will write 100 words of SEO optimized ad copy ($30)
The client is much more likely to choose the second Extra. It’s a nice, round number (100 looks a whole lot bigger than 75 on paper), the ad copy is SEO optimized, and it’s only $10 more. This subtly persuades your client to invest at least $35 in your services.
And that’s the big secret to making the most of Fiverr. By placing the real work in the Extras and directing attention toward them, your average Gig sale will rise far above five bucks.
Start Low, Aim High
To guarantee results, I recommend starting with lower prices. This was a vital precursor to my Fiverr success and helped build my brand. Of course, you can skip this step if you see fit, but clients might be a bit hesitant to purchase a $50 Gig from a seller with only a few reviews.
As I mentioned, I started out by selling lots of $5 Gigs, and the reviews I got from those Gigs helped build my reputation. That’s one reason my clients are so willing to pay premium prices for something they can get for $5 elsewhere. They see that others have confirmed my quality, and that helps them decide to invest in my services.
Even though it doesn’t pay off immediately, it might be better in the long run if you start by pricing your services on the lower end. $10 for a 100–word biography might not seem like a lot, but after you complete several of those Gigs, you can raise your prices and have great reviews to back you up. The good feedback you receive early on will communicate quality to future clients who will pay good money.
No matter where you start, you can use this strategy to turn Fiverr into a serious source of income. If you’re not currently on Fiverr, I would recommend trying it out for a little. Though you do have to wait 2 weeks after a Gig to get paid, in some cases it’s well worth it. Whether you’re new to the site or a veteran seller, by using the pricing technique I’ve described, you will not only make more money than other sellers, but also have a rhetorical advantage over your competition.

Blogged by By Ian Chandler, Freelance Writer